Case Study - Revolutionizing Print-on-Demand Ecommerce with Medusa.js

Overview

Atlantis Print is a UK-based ecommerce platform specializing in print-on-demand products. Their goal was to create a seamless shopping experience while managing a vast catalog of products with numerous variants. To achieve this, they partnered with Alkemia Technologies to modernize their platform, improve SEO, and streamline their operational processes.

The core ecommerce site was built using Medusa.js, a flexible and modern framework that allowed us to create custom solutions tailored to their unique needs. The platform required extensive backend integrations, SEO improvements, and a high-performing infrastructure to handle the complexity of their offerings.

Additionally, Atlantis Print wanted a separate application to manage their design subscription service, which we developed as a standalone platform to support their growing business model.

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Key Challenges and Solutions

Challenge 1: Managing High Variant Products

Atlantis Print’s product catalog included a significant number of variants, making it difficult to handle pricing, inventory, and data accuracy. Out-of-the-box solutions could not meet their needs.

Our Solution: We extended Medusa.js to integrate with a custom REST API built with Django Rest Framework. This API dynamically fetched product prices from an external database, ensuring accurate and real-time pricing for all product variants. By decoupling the storefront from the backend, we significantly improved performance and scalability.

Challenge 2: Enhancing User Experience and SEO

The original platform lacked the necessary speed and structure to perform well in search rankings or provide an optimal user experience.

Our Solution:

• We implemented a headless ecommerce architecture, separating the frontend from the backend. This resulted in faster page load times and smoother navigation.
• Advanced SEO techniques were applied, including keyword optimization, metadata structuring, and content enhancements, to improve both global and local search visibility.
• Structured data was added to the site to enhance the platform’s local SEO presence, ensuring that Atlantis Print ranked higher in location-based searches.

Challenge 3: Data Accuracy and Insights

The client struggled with inconsistencies in product data, which impacted operations and customer satisfaction.

Our Solution: We performed comprehensive data analysis and cleaning, ensuring that product information was accurate and up-to-date. This process not only improved backend operations but also enhanced the customer shopping experience by reducing errors in product listings.

Challenge 4: Managing Design Subscriptions

Atlantis Print required a separate system to manage design subscriptions, which was a critical component of their business model.

Our Solution: We developed a standalone application at design.atlantisprint.co.uk. This platform provides tools for customers to manage their design subscriptions and enables administrators to handle subscription workflows efficiently.

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What We Did

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Results

The combination of a decoupled architecture, custom integrations, and advanced optimizations led to significant improvements in Atlantis Print’s ecommerce operations. The platform is now faster, more scalable, and better equipped to handle the demands of a growing customer base.

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Conclusion

Atlantis Print’s partnership with Alkemia Technologies has set them up for long-term success in the competitive print-on-demand market. By leveraging modern technologies, custom solutions, and strategic optimizations, we have helped them create a platform that delivers exceptional user experiences and drives business growth.

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